When Naomi Gasson and her husband purchased Georgia Roof Advisors in 2016, they weren’t just buying a business, they were stepping into a new country, a new industry, and a bold vision for what roofing service should look like. Moving from England to Georgia, the couple knew they were entering a competitive market. What they quickly discovered was that the business model they inherited, focused exclusively on insurance claims, was turning away potential customers, including homeowners in urgent need of repairs. “If someone’s roof was leaking, we literally walked away from business telling the customer, ‘Sorry your roof’s leaking, give a call after the next storm,’” Naomi recalled.
That didn’t sit right. After some soul-searching and conversations about what kind of company they wanted to run, they overhauled the business from the ground up. The company pivoted to include roof repairs, full retail offerings, and flexible financing options, all while continuing to support insurance-based work. “In the Georgia market, there’s not as much storm damage in comparison to other markets, so we now offer really great financing options too,” she said.
Today, Georgia Roof Advisors is one of the top two percent of roofing companies in North America. That distinction doesn’t just refer to volume; it’s about trust, standards, and consistency. They’ve achieved Master Elite status with GAF for 6 years, a credential that only a select few companies earn. It verifies licensing, insurance, customer satisfaction, and workmanship. “We offer a workmanship warranty which is backed by GAF,” Naomi explained. “So, if we decided to move to Hawaii for wherever for example, then they will stand behind that warranty, that’s peace of mind for homeowners.”
Since 2018, the company has also been awarded Triple Excellence status from GAF six years in a row. Triple Excellence status shows that a contractor isn’t just selling roofs—they’re doing them right, protecting homeowners, and investing in continuous improvement. It’s one of the most respected indicators of a roofing company’s integrity and professionalism within the GAF Master Elite program. On the local level, they’ve taken home the “Best of Cobb” award for the last seven years, an affirmation of their deep roots in the community.
Their reputation, Naomi says, comes from keeping it simple: treat people well, do the work right, and communicate every step of the way. “You only need a business license in Georgia to be a roofer,” she said. “So, we focus on educating the homeowners about roofing. We focus on experience and communication. We respect people’s time and give them an hour window of arrival. We send them a text message that allows for an Uber-like experience, so you see a little truck coming along toward you, so you know exactly where we are and when we’ll be there.”
“We respect people’s time and give them an hour window of arrival. We send them a text message that allows for an Uber-like experience, so you see a little truck coming along toward you, so you know exactly where we are and when we’ll be there.”
The customer relationship doesn’t end after a repair or installation. Homeowners receive regular newsletters, educational materials, and reminders about roof care and maintenance. “It’s not an install and move on,” Naomi said. “They have to keep it clean, and we have newsletters that go out to help with this.”
That philosophy of long-term relationships and support is what has made Georgia Roof Advisors a go-to name for both residential and commercial clients. Their work spans shingles, metal roofs, flat roofs, gutters, gutter guards, and top-grade commercial products.
Of all those, one category is gaining serious traction: metal roofing.
“Metal is a huge growth area in roofing because of the longevity as well as the aesthetic look of the roof,” Naomi said. “Our metal blog is the most-read blog that we have, so I can certainly see a huge growth in that area.
The company is one of very few in the state selected by GAF to offer TimberSteel roofing; a metal system installed like shingles using nail guns. That cutting-edge offering combines the endurance of metal with the accessibility of traditional materials.
Fortified roofing is another area of expansion. Georgia Roof Advisors is now certified under the new Fortified Program by the Insurance Institute for Business & Home Safety. The goal: to build beyond code to make roofs last longer and perform better under stress. Getting a roof installed to the Fortified standard is highly likely to reduce your homeowners insurance, we have heard in other markets that it saves people up to 40% but we don’t know what that will be in this market yet and may vary from insurance carrier to insurance carrier.
Naomi describes it as “exciting,” not just because of the new technology, but because it aligns with their commitment to smarter, longer-lasting solutions.
Behind all the growth, recognition, and innovation is a team that genuinely cares. Naomi credits their success to the people who show up every day and do the work with pride. “The people that we work with; we’ve got a dedicated team of professionals who are interested in not just replacing a roof, but really looking at the best solution for the homeowner, including short- and long-term financing” she said. “Buying a new roof is seen as an expense. People would rather buy something tangible like a new kitchen or a new car, so being able to help provide a solution for their roofing needs [is great].”
Customer loyalty reflects that mindset. Many clients come back years later for additional work or refer friends and family. “It’s the honest repairs that we do, to extend the life of a roof rather than just suggesting a replacement. Roofs are expensive, so let’s get the most out of them!” Naomi said.
Among the projects that stand out is one involving a 24-hour Pet Emergency Specialty Facility. Due to the nature of the project, the company needed to use its skill and precision to complete the task quickly and accurately. “Usually, we work on the off hours for commercial projects to cause as little disruption as possible but this critical and urgent care facility could not stop. We replaced 12,000 square feet in one day while the business continued to operate.”
Despite the logistical complexity, the team got it done. And that project, like so many others, underscored their ability to handle both the technical and the symbolic weight of roofing, protecting not just buildings, but the communities that depend on them.
Looking ahead, Georgia Roof Advisors is building on a strong first half of 2025 with a clear focus: keep delivering quality, keep nurturing relationships, and stay top-of-mind with current and future clients. “It’s that repeat business,” Naomi said. “So, with the newsletters that are going out, we’re constantly top of mind. Homeowners are thinking about us, and I believe that’s going to be the future success, if you do the right thing people keep coming back.”
For Naomi and her team, roofing is more than a trade. It’s about trust, transparency, and turning a necessary service into a valued relationship.
